There seems to have been an exponential increase in personal trainers having a go at fitness blogging within the last few years. And rightly so as there are tons of benefits to fitness article writing.
But it’s not all glory though. And unless you want to look like a complete noob, you need to get advice from those in the know.
In this article I’ll give you my top 4 tips to get you going on writing. Check it out…
1. Work out why you are writing and who your target audience is
My target audience is you, the coach and personal trainer.
And as such as have a licence to use language that you’ll relate to – I can get away with those Greek and Latin derivatives and those long and (to be fair) boring physiological descriptions. Why? Because I know you’ll understand them.
Would your typical bro who loves lifting but has never read a science book understand them? Probably not.
What you’ll notice is I’m not using complicated language in this article. It’s because I want it to be a simple and leisurely read. I want it to be something you can take in as you go along and not have to read over two or three times like a text book.
If you are writing to attract new and potential clients with a minimal grasp of our language then write in a way they’ll understand. Your’e not writing an assignment so don’t try to impress through your knowledge; try to impress with your ability to help people understand what’s in it for them.
2. Get an editor or proofreader
Unless you are a trained writer, you’ll make mistakes. Sorry to be the bearer of bad news. We all do it from time to time.
We all have our idiosyncrasies that leak out in our writing, even on a subconscious level. By swallowing your pride and getting an editor you can be assured that your writing style will be improved.
I’ve seen a lot of blog posts that quite frankly are embarrassing. Do I think you need to be a master of the written word to be a good personal trainer? Of course not. You don’t have to be a master of the written word to be a good blogger either.
Do I think that making rookie mistakes such as “fittness”, and “loose weight” will put off potential readers and clients? Hell yes.
Obviously, a paid editor who knows what they’re doing (includes writing experience and having a knowledge of exercise and fitness) is the best type of editor, but even getting a family member or friend with good reading skills to look over your work will benefit you in the long run.
3. Make your writing more visually attractive
Like I say, blogging isn’t like writing a sport science assignment. You’re not restricted to the ‘Ariel 11’ style of assignments, so break up the text a bit.
As such you need to be able to reel the reader in and keep them on the edge of their seat. Unfortunately there are a certain number of writing mistakes that will make the readers with over quicker than you can say ‘block writing’.
Breaking your text up into small, more digestible mini-paragraphs is so much easier to read. A bit like I’m doing in this article. Bolding out key phrases and italicising words here and there also draw your eye and bait your attention.
So make sure you use plenty of images, subtitles and font sizes to make your work more attractive.
4. Be aware that you’ll open yourself up to criticism…
…so think about how you want to deal with it.
Writing is pretty cool. It can pay well and it can open doors to new networks, professional acquaintances and clients. But it’s not all about the glory sometimes.
You don’t know everything and you need to accept it. No one does. And whilst you’ll know a lot about your subject (because if you don’t, why are you writing about it?), eventually someone will want to ask you further questions about what you’ve written…. or maybe even ‘call you out’.
And whilst it’s easy to get angry or frustrated that someone is questioning your knowledge, you just need think about how to deal with it best.
Do you act professionally and take time out from your day to debate the post and the topic? Do you ignore (or even delete comments) but run the risk of not engaging with your audience? Or do you go down the Layne Norton or Lyle McDonald route and call them fucking morons for questioning you in the first place?
It’s up to you. But the bottom line is that eventually someone won’t agree with what you write. And taking it on the chin is a big part of developing as a good writer.
To be fair these tips aren’t even scratching the surface of being a top class fitness writer. Formatting, tone, imaging, linking… there’s so much more to article writing than you might have even considered.
As a professional content writer and editor I have helped many fitness writers change the way they get their thoughts down on paper (or, erm, on digital formats). So far I’ve written over 400 paid articles myself, ranging from those in high-ranking fitness websites to academic journals.
I’m in a perfect position to coach you through the process.
The Muscle Mechanic “Professional Fitness Article Writer Program”
If you would like more info on how to use blogging or article writing to attract more clients or earn an income then click the link below.
My Professional Fitness Article Writer Program is a great way to learn the nuts and bolts of fitness blogging and build a platform to get your name out there.
Click the link…